The best practice for eCommerce product titles depends on the platform, target audience, and SEO considerations, but a clear, concise, and keyword-rich format is essential. Below is a suggested priority sequence for product titles, considering SEO and user experience:

Priority Sequence:

1. Brand Name (if the brand is well-known and adds value to the searchability).
2. Product Category (helps customers identify the type of product immediately).
3. Key Features (Size, Model, or Material, depending on what matters most for your product).
4. Collection or Series (useful for marketing collections or themed products).
5. Color or Variant (important for differentiating similar items in searches).
6. Additional Attributes (e.g., eco-friendly, limited edition, handmade).
7. Model Number (use sparingly, typically for tech or industrial items).

Example Product Title Structures:

1. Fashion:

   • Brand + Product Category + Key Feature (Material/Style) + Color + Size
   • Example: Nike Women’s Running Shoes Lightweight Mesh Black Size 8

2. Furniture:

   • Brand + Product Category + Key Feature (Material/Style) + Size + Color
   • Example: Ikea Dining Table Solid Wood 6-Seater Walnut Finish

3. Electronics:

   • Brand + Product Category + Model + Key Feature (Size/Specs) + Color
   • Example: Apple iPhone 15 Pro Max 256GB Titanium Silver

4. Home Goods:

   • Brand + Product Category + Material + Collection + Color
   • Example: Fiberwood Composite Deck Board UltraShield Series Gray

5. Sports Gear:

   • Brand + Product Category + Key Feature (Material/Tech) + Size + Color
   • Example: Adidas Soccer Cleats Firm Ground Performance Red Size 10

Additional Best Practices:

1. SEO Optimization:

   • Include high-ranking keywords naturally.
   • Avoid keyword stuffing but ensure important terms appear (e.g., “Composite Decking” for Fiberwood).

2. Keep Titles Under 70 Characters:

   • This ensures the full title is visible in search results.

3. Be Consistent Across Listings:

   • Use a consistent format for better UX and professionalism.

4. A/B Test Titles:

   • Test different title formats to see what resonates best with your audience.

Would you like help applying this to specific products? 😊

Here are tailored Product Title Structures for each of the products you mentioned. These structures prioritize clarity, SEO, and relevance for customers searching online.

1. WPC Fence

• Structure: Brand + Product Category + Material + Style/Feature + Color + Size/Height
• Example: Fiberwood WPC Fence Composite Privacy Panel Gray 6×8 ft

2. Glass Fence

• Structure: Brand + Product Category + Material + Feature/Style + Height + Application
• Example: Prestige Glass Fence Frameless Tempered Panels 5 ft Pool Barrier

3. Aluminum Panels

• Structure: Brand + Product Category + Material + Feature/Style + Color + Size/Type
• Example: Fiberwood Aluminum Panels Perforated Modern Design Black 4×8 ft

4. Wood Composite Garden Shed

• Structure: Brand + Product Category + Material + Size/Capacity + Color + Feature
• Example: Fiberwood Garden Shed Composite Wood 8×10 ft Charcoal Weatherproof

5. Wood Composite Decking

• Structure: Brand + Product Category + Material + Series/Collection + Feature + Color + Size
• Example: Fiberwood Composite Decking UltraShield Series Non-Slip Teak 12 ft

6. Wood Composite Wall Cladding (Interior and Exterior)

• Structure: Brand + Product Category + Material + Application + Series/Feature + Color
• Example: Fiberwood Wall Cladding Composite Wood Exterior Weatherproof Walnut

General Best Practices for All Titles:

1. Material/Feature: Always highlight materials like “Composite,” “Aluminum,” or “Glass,” as they are important keywords.
2. Series or Style: If your products have collections or series, include them for branding.
3. Size and Application: Provide dimensions or specify if the product is for interior/exterior use.
4. Color and Variants: Use precise color descriptions that resonate with buyers (e.g., “Charcoal” instead of “Black”).

Would you like assistance refining these for specific brands or collections? 😊

If the products are exclusively sold on your own website and your brand is already prominently displayed on the page (e.g., in the logo, header, or product description), including the brand in the product title isn’t strictly necessary. However, here are some considerations:

When to Exclude the Brand in the Title:

1. Website Context:

   • If your website is solely for your brand, the brand name is already implicit.
   • This approach keeps titles concise and focused on key product details.
   • Example: WPC Fence Composite Privacy Panel Gray 6×8 ft

2. Internal Search Optimization:

   • Simplifies search results on your site when users filter or search for products.

3. Cleaner Appearance:

   • Shorter titles improve user experience, especially on mobile devices.

When to Include the Brand in the Title:

1. Multi-Brand Websites:

   • If you sell alongside other brands (e.g., on marketplaces like Amazon, eBay, or multi-brand eCommerce stores), adding the brand helps differentiate your products.
   • Example: Fiberwood Composite Decking UltraShield Series Teak 12 ft

2. SEO and Branding:

   • If your brand name is a known keyword, including it can improve search rankings on Google or other search engines.

Recommendation for Your Case:

Since your website exclusively features your brand:

• Primary Titles: Exclude the brand name for simplicity.
  • Example: Composite Decking UltraShield Series Teak 12 ft
• Meta Titles: Include the brand name for SEO and external search visibility.
  • Example: Composite Decking UltraShield Series Teak 12 ft | Fiberwood

Would you like help refining titles for SEO or meta descriptions? 😊